Coaching
Focused on performance in the real world, through people
At Avenue, our work focuses on how people think, make decisions, and work together when the pressure is on.
We work with individuals and teams who want to improve how they lead, collaborate, and perform. Our approach is practical, grounded, and shaped by what’s actually happening.
There’s no single route in. Where you start depends on your situation.
Performance is shaped at different levels.
It shows up in individual thinking, in leadership decisions, and in how teams work together day-to-day.
It spans business, leadership, and teams, often overlapping.
Coaching shaped by real decisions, situations, and outcomes
For leaders making decisions that shape direction, pace, and priorities.
For leaders who want to think more clearly and lead with confidence.
For teams who need clearer direction, stronger trust, and more effective ways of working together.
A focused conversation to explore your needs and where change would have the most impact.
Understanding team strengths and individual differences to help drive performance.
What clients say about working with Avenue
Rowan Neave
121 Performance Coaching
I instantly liked Gemma and found her warm, energetic, empathetic and hugely encouraging. We covered an awful lot in three sessions, the learnings of which I still reflect on daily.
I would recommend Gemma as a coach to anyone, and have shared her details with a couple of friends and colleagues who I know would instantly align with her warm communication style in the same way that I did.
I look forward to interacting with Gemma again in the future and have been massively inspired by her coaching style.
Shaun Uthup
Business & 121 Performance Coaching
Gemma has been a breath of fresh air for SOZO. Not only has she really helped me as the MD to make me more focussed and calmer, she has also helped our management team in their development to become better managers. She worked miracles with one individual in particular who is like a new person! Since working with Gemma we all have greater clarity on the business and each person's role within the management team. I would strongly recommend her.
Jennifer Watkiss
Business Coaching
It is very difficult to put into words the difference that working alongside Gemma has made to our business - it doesn’t feel like I could ever do it justice!
Having worked with Gemma for the last five years, she is continually and unfailingly a voice of challenge, reason and encouragement. This potent combination ensures that not only does my business continue to grow, but provides me with the skills to enjoy the journey.
I would not hesitate to recommend Gemma to anyone looking for outstanding business coaching - she is simply the best in class.
Gemma brings a direct, thoughtful style shaped by years of guiding teams and supporting leaders through change.
Clients value her straight talking and her ability to cut through complexity and help people make clear decisions.
A discovery call is a practical way to talk through what's happening now and what would make the biggest diference.
Registered address: 7 The Avenue, Cirencester, England, GL7 1EJ
Company number 13113619
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