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Business Coaching
Strengthening performance through people, not pressure
Running a business brings a different kind of weight.
You carry the direction, results and people. You’re expected to see the whole picture and make decisions that land well across the business. Often, there’s little chance to step back and think clearly.
Business coaching helps founders and senior leaders slow decisions down enough to see what’s really going on. It brings clarity to how performance is shaped through people, and where small, deliberate shifts will make the biggest difference.
Business Coaching at Avenue focuses on the intersection of leadership, culture and performance
The work supports you to step back from the day-to-day, think strategically and involve your people more effectively in shaping direction and delivery. Conversations are grounded in what is actually happening in the business, not abstract models or off-the-shelf advice.
This is not mentoring. It’s focused coaching that helps you lead the business through others, rather than carrying everything yourself.
Business Coaching is typically a good fit for founders and senior leaders who want to improve business performance by strengthening how their people think, engage and work together.
It’s particularly relevant when the business is growing, changing or feeling harder to lead than it used to.
Four steps that guide the coaching process from initial conversation to ongoing change.
Understand what is happening and what is getting in the way.
2. Focus
Identify the shifts that will make the biggest difference.
3. Practice
Apply new habits and approaches in everyday situations.
4. Review
Reflect, refine, and adjust what happens next.
The right starting point depends on what’s happening now
For leaders who want to think more clearly and lead with confidence.
For teams who need clearer direction, stronger trust, and more effective ways of working together.
Understanding team strengths and individual differences to help drive performance.
A focused conversation to explore your needs and where change would have the most impact.
What clients say about working with Avenue
Tom Barnes
Business Coaching
If you are looking for a Performance Coach who will really get to understand you, your business and help create a plan to get you where you want to be, then look no further.
Gemma has a wealth of experience and having her 'in my corner' allows me to plan with confidence for my future and that of my business.
She utilises workshop style group sessions and more focussed one-to-one meetings and isn't afraid to ask challenging questions to really understand things.
I would summarise my interactions with her as 'Game-Changing'.
Thank you Gemma.
Jennifer Watkiss
Business Coaching
It is very difficult to put into words the difference that working alongside Gemma has made to our business - it doesn’t feel like I could ever do it justice!
Having worked with Gemma for the last five years, she is continually and unfailingly a voice of challenge, reason and encouragement. This potent combination ensures that not only does my business continue to grow, but provides me with the skills to enjoy the journey.
I would not hesitate to recommend Gemma to anyone looking for outstanding business coaching - she is simply the best in class.
Susannah Morgan
Business Coaching
I've loved working with Gemma for the past 18 months during which time she has been instrumental in developing our values and culture which have become the cornerstone of our business. Unwaveringly positive and upbeat, Gemma has helped me transition from hands-on day-to-day client delivery to running the business, which wouldn't have happened without her. I wouldn't hesitate to recommend her to anyone looking to develop their teams or shape their business cultures.
A discovery call is a practical way to talk through what's happening now and what would make the biggest diference.
Registered address: 7 The Avenue, Cirencester, England, GL7 1EJ
Company number 13113619
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