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Performance Coaching
Think better, decide with intent, and perform when it matters
People don’t usually look for Performance Coaching because things are going wrong. They come to Avenue because the stakes are higher.
More responsibility. More decisions. Less opportunity to think clearly.
Performance Coaching helps you slow things down enough to look properly at what’s happening and strengthen how you operate when the pressure is on.
Performance Coaching at Avenue is one-to-one and shaped around real-life situations.
The focus is on how you think, decide, and act day-to-day. Conversations are practical, direct, and grounded in what’s actually happening, not theory or generic models.
This is not therapy. It’s focused coaching designed to improve judgement, follow-through, and performance over time.
Performance Coaching is typically a good fit for leaders carrying responsibility, navigating complex decisions, and wanting to perform more consistently without adding noise or more activity.
Four steps that guide the coaching process from initial conversation to ongoing change.
Understand what is happening and what is getting in the way.
2. Focus
Identify the shifts that will make the biggest difference.
3. Practice
Apply new habits and approaches in everyday situations.
4. Review
Reflect, refine, and adjust what happens next.
The right starting point depends on what’s happening now
For leaders making decisions that shape direction, pace, and priorities.
For teams who need clearer direction, stronger trust, and more effective ways of working together.
Understanding team strengths and individual differences to help drive performance.
A focused conversation to explore your needs and where change would have the most impact.
What clients say about working with Avenue
Rowan Neave
121 Performance Coaching
I instantly liked Gemma and found her warm, energetic, empathetic and hugely encouraging. We covered an awful lot in three sessions, the learnings of which I still reflect on daily.
I would recommend Gemma as a coach to anyone, and have shared her details with a couple of friends and colleagues who I know would instantly align with her warm communication style in the same way that I did.
I look forward to interacting with Gemma again in the future and have been massively inspired by her coaching style.
Jack Coleman
121 Performance Coaching
Gemma has been an incredible coach, providing outstanding support and motivation. Her guidance has truly pushed me to improve both myself and my skills. Highly recommend her coaching services!
Christian Goodrich
121 Performance Coaching
Working with Gemma over the past year has significantly enhanced my capabilities in managing, equipping, and motivating my team as Head of Search Marketing, as well as in my role on the senior leadership team at SOZO. Gemma has deepened my understanding of the impact and importance of my managerial responsibilities. Her approach has helped me tackle challenging situations with greater calm and perspective.
The tailored one-on-one sessions with her have been particularly insightful, offering guidance and coaching that have positively shaped my daily operations and long-term outlook as a team leader. Gemma’s warm and friendly personality creates a fun and relaxed atmosphere during our sessions. I often find myself sharing her practical advice with colleagues and clients. I would strongly recommend her to any aspiring business looking to enhance its efficiency and drive forward successfully.
A discovery call is a practical way to talk through what's happening now and what would make the biggest diference.
Registered address: 7 The Avenue, Cirencester, England, GL7 1EJ
Company number 13113619
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