Approach
Focused on practical work that drives real progress
We give you space to think, ask questions that sharpen decisions, and support action.
Our work is grounded in experience and shaped by what works in real-life situations.
Four steps that guide the coaching process from initial conversation to ongoing change.
Understand what is happening and what is getting in the way.
2. Focus
Identify the shifts that will make the biggest difference.
3. Practice
Apply new habits and approaches in everyday situations.
4. Review
Reflect, refine, and adjust what happens next.
A straightforward approach that helps you think well, decide clearly, and take action.
What you can expect
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What you will gain
Straight talking and thoughtful challenge
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Clearer thinking
Questions that sharpen your perspective
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Better decisions
Space to test ideas without pressure
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More purposeful action
Work rooted in real life situations
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A clearer sense of direction
Focused on real decisions, real situations, and real outcomes
For leaders making decisions that shape direction, pace, and priorities.
For leaders who want to think more clearly and lead with confidence.
For teams who need clearer direction, stronger trust, and more effective ways of working together.
A focused conversation to explore your needs and where change would have the most impact.
Understanding team strengths and individual differences to help drive performance.
Gemma brings a direct, thoughtful style shaped by years of guiding teams and supporting leaders through change.
Clients value her straight talking and her ability to cut through complexity and help people make clear decisions.
What clients say about working with Avenue
Tom Barnes
Business Coaching
If you are looking for a Performance Coach who will really get to understand you, your business and help create a plan to get you where you want to be, then look no further.
Gemma has a wealth of experience and having her 'in my corner' allows me to plan with confidence for my future and that of my business.
She utilises workshop style group sessions and more focussed one-to-one meetings and isn't afraid to ask challenging questions to really understand things.
I would summarise my interactions with her as 'Game-Changing'.
Thank you Gemma.
Susannah Morgan
Business Coaching
I've loved working with Gemma for the past 18 months during which time she has been instrumental in developing our values and culture which have become the cornerstone of our business. Unwaveringly positive and upbeat, Gemma has helped me transition from hands-on day-to-day client delivery to running the business, which wouldn't have happened without her. I wouldn't hesitate to recommend her to anyone looking to develop their teams or shape their business cultures.
Richard Polson
121 Performance Coaching
Been working with Gemma now for nearly five years. It's been a hell of a ride. Gemma has been superb. Continually challenging you to be your best, but equally, being that guidance and support when required. If your starting a new career, looking to consolidate and grow, Gemma will have your back!
A discovery call is a practical way to talk through what's happening now and what would make the biggest diference.
Registered address: 7 The Avenue, Cirencester, England, GL7 1EJ
Company number 13113619
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